Network, contribute, learn, and drive revenue with other partners in the same partner ecosystems.
Motivated Buyers need..
ideas
innovations
support
around solving their most-important business challenges, taking into account the anchor technologies they ALREADY leverage (i.e. CRM, ERP, Accounting, HR, etc.)
The Challenge
Buyers have too many options.
It’s just not that simple anymore.
They want “trusted” and “vetted” choices from which to choose.
Motivated Sellers want..
awareness
revenue
long-term customers
B2B growth requires alignment within and across the ecosystems that matter to your business most, the creation of joint solutions, and tightly-aligned cross-company execution (co-marketing, co-selling, co-serving).
Which leads
to asking..
which partner(s) will the anchor partner refer to customers the most?
will it be you?
how will you be sure?
Today’s Reality
Attempting to stand out as a single provider (going direct) delivers sub-optimal results.
No matter how much marketing budget you throw at it.
But won’t the anchor partner know you exist and feed you business?
After all, you gave their partner manager and sales team an AWESOME presentation. High Fives All Around!
Nope! Think again.
There are hundreds – sometimes thousands – of partners competing for attention from buyers AND from the anchor tech companies.
If you’re not big enough, or don’t know how, you aren’t getting the attention of the anchor tech company’s sales reps, customer success managers, presales engineers, and certainly not their executives
No deal flow for you!
Whether you’re a brand-new startup or an established vendor
There are proven paths towards achieving partner-sourced revenue, even without a formal partner program or partner professional on staff.
But it requires access to, and meaningful alignment with, other vendors inside of the anchor tech company’s ecosystem.
Only when you stand together, can you stand out.
PartnerSourced.com is empowering all partners
from every B2B ecosystem on the planet to systematically align, so EVERY partner gets a REAL shot at standing out when they’ve got something truly of value that solves real customer pain.
What do I get?
Measurable Results
We’ve crafted highly-actionable experiences for every member of your revenue team involved in Co-GTM, complete with all the templates required to measure and track results.
Through
Education
Access to playbooks, courses, content, and expertise from some of the most-experienced Co-GTM practitioners on the planet.
Events
Whether you’re in the C-Suite or a valued member of the revenue organization,
we have no-fluff events by function,
geared towards driving action and results.
Matchmaking
Intelligent cross-ecosystem partner matchmaking, by persona, connecting SaaS, Services, and Hardware partners together. Drive innovations, share intelligence, and win business together!
Awareness
Whether driving awareness of your brand with the anchor partner, or other partners within their ecosystem, create opportunities to stand out by participating and contributing.
